Now that we’ve had two weeks to recover from the previous month of comatose-inducing food and your aunt Sally asking you inappropriate questions about when you plan to bear children, we can take a moment and reflect on the year that has come and gone. 2023 continued the trend of pushing brewers to their absolute limits in an increasingly demanding customer feedback loop requiring more fizz, less alcohol, and more price-conscious beverages. You see, the customer is rarely right and not always happy when it comes to what a brewer should be brewing. After all, it is their job; they just make the beer. Here are five trends I saw in 2023 that I’d be happy to see stay around in 2024.
I’ve tried to keep open ears on feedback from breweries and consumers over the last year, but it’s more than likely I’ve missed a few of your favorite beer trends of 2023. Shout out below what you’d like to see continue into 2024.
- David Satterly